The origins of FRIMEX HOSPITALITY GROUP date back several decades, to the cooking and traditions of the central valley of Mexico.
"Mexican gastronomy is an art", it's the perfect combination of textures, rich flavors, colorfully ingredients and culinary methods. Our group has been working with passion for more than 15 years to transmit this message through his restaurants, adding to these traditional recipes the freshness of the CaliMex culture.
This is how FRIDA RESTAURANT was born, with the influence of the authentic Mexican food to offer the best of this traditional cuisine with a modern, fresh touch. FRIDA RESTAURANT is now considered an ambassador of the Mexican cuisine in southern California with its three locations: its flagship Beverly Hills location, the Westwood location and its all new Del Amo location.
FRIDA TACOS offers a quick and affordable alternative to lovers of authentic Mexican cuisine. FRIDA TACOS has five locations: Westside Pavilion, Brentwood, East Pasadena, Old Town Pasadena and Melrose.
TACO LIBRE is the newest FRIMEX HOSPITALITY GROUP concept. It taps into the pop culture of Mexico, with masked lucha libre warriors and colorful art symbols strewn across the walls. TACO LIBRE offers the same authentic flavors as FRIDA TACOS, with an emphasis on healthy bowls and seafood.
Each one of these establishments is very different in terms of its physical shape and location, but they all share the same concept and goal; to serve high quality, authentic Mexican cuisine, with the best costumer service possible. For FRIMEX HOSPITALITY GROUP, its customers are the top priority, and its commitment is to provide them with a memorable and unique dining experience.
Frida Restaurant Beverly Hills
Located alongside the famous shops on Rodeo Drive and Wilshire Boulevard is the flagship location that opened its doors in 2002. Its signature yellow awning continues to be a Beverly Drive mainstay, welcoming tourists, families and celebrities craving authentic Mexican cuisine.
Frida Restaurant Torrance @ Del Amo Fashion Center
This is the newest Frida Restaurant addition. It offers a great atmosphere with it's patio and fireplace at the newly upgraded Del Amo Fashion Center in Torrance.
Frida Restaurant Westwood
Situated just blocks from UCLA this Frida Restaurant location caters to students, families and offices throughout the west side.
Frida Restaurant Cerritos @ Plaza 183
Now Open! The Cerritos restaurant is a showcase for Frida's artisanal and traditional fare from south of the border. A 6,000 sq ft space with seating capacity of 250, designed inspired by Mexico City's most notable restaurants.
Frida Sherman Oaks
Now Open! Frida Sherman Oaks brings the full Frida experience to the San Fernando Valley.
Cantina Frida
A Cantina is a type of bar popular in Latin America and Spain. The concept was created to bring the trendiest approach to a Cantina experience where you can enjoy our distinctive cocktails and the finest mixology from different regions in Mexico. From top shelf mezcal to the most extraordinary and crafted tequilas.
Frida Tacos Brentwood @ The Brentwood Country Mart
Frida Tacos brings authentic Mexican flavors to the Brentwood Country Mart. It allows for casual outdoor dining or quick pickups alongside the Country Mart's exclusive boutiques.
Taco Libre Old Pasadena
Located on an alley in Old Town district in Pasadena this Taco Libre location has a colorful ambiance. It allows for easy pickups or a comfortable dine-in experience. This location keeps its doors open until 3am on weekends.
This section is currently under construction.
For catering inquiries please contact us at
info@fridarestaurant.com
This section is currently under construction.
For events and private dining inquiries please contact us at
info@fridarestaurant.com
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