About Us

  The origins of FRIMEX GROUP date back several decades, to the cooking and traditions of the central valley of Mexico. It is from here, where its founder was born and raised, and where he learned and obtained an appreciation of the spices, sauces and condiments that form the basis of traditional Mexican cuisine. Upon his arrival to southern California, which has one of the largest concentrations of Hispanics in the world, he was surprised at the lack of quality, truly authentic, traditional Mexican food. As a result, he created FRIDA Restaurant, which opened its doors to the public for the first time in the heart of Beverly Hills.

  FRIDA Restaurant was created with the purpose of serving authentic, traditional, Mexican food, in an environment consistent with its Mexican traditions. Its main objective was, and will always be, to satisfy its clientele by creating and serving a variety of typical Mexican dishes, in a warm atmosphere, with the best costumer service possible. The tremendous positive response from the regular and loyal clientele that FRIDA Restaurant created turned it into one of Beverly Hills' most charming and successful restaurants to date.

  As a result, the group behind FRIDA Restaurant, decided to expand and opened two very different locations, but with the same concept in mind. FRIDA Taqueria, at the Brentwood Country Mart (a local landmark since 1948), was created as a traditional, typical Mexican Taqueria, which serves the same high quality and authentic Mexican food, in a friendly environment. Likewise, FRIDA Restaurant, at San Diego's new regional shopping and entertainment mall, Otay Ranch Town Center, was created with the concept of providing FRIDA's signature dishes, in an expansive contemporary environment.

  Each one of these establishments is very different in terms of its physical shape and location, but they all share the same concept and goal; to serve high quality, authentic Mexican cuisine, with the best costumer service possible. For FRIMEX GROUP, its custumers are the top priority, and its commitment, is to provide them with a memorable and unique dining experience.

Franchise

  FRIMEX Group have dedicated more than 10 years of investigation to obtain a mixture of ingredients that makes the flavor of our products unmistakable and unique.

  With acquired experience since our beginning, we have designed and developed exclusive control methods, management systems, special equipment, service and cleaning norms that have been the key to our continuous success.

  With this experience we are certain that all of our products in our menu and products, served in every location, comply with our high standards of Quality, Service and Cleanliness.

  "YOUR SUCCESS WILL BE OURS TOO AND OUR GROWTH WILL BE YOURS TOO"
Next some of the reasons of why you should choose any of the FRIMEX group family business if you want a successful business:

  -The backup of a market-recognized strong brand.
  -High quality products.
  -Support of an experienced company with proven business skills obtained through more than 10 years of operation.
  -Full knowledge on business operation.
  Sales from the first day, guaranteed!
  -Project design and construction manual of the store.
  -Design and elaboration of publicity and promotion strategies. The franchiser shall only put the publicity in place.
  -Sense of continuous improvement throughout the company.

  We appreciate your interest in us and we encourage you to download the information in the link above where you will find more detailed information of FRIMEX Group franchise system. Please feel free to express any comment or ask a question.